The GrowthLab Blog

AI for Insurance Agents: Cut the Hype, Embrace the Reality AI for insurance has become the latest doomsday prophecy for our industry. You better adopt or else! Another technological boogeyman coming to make agents or our agencies obsolete—or so the “experts” claim. Remember when everyone said the internet would kill insurance agents? Then mobile apps […]

The Leadership Shift: How to Inspire, Energize, and Lead Your Agency with Impact The world is drowning in managers. Meetings, reports, and polite check-ins fill the day, yet nothing really moves forward. What you’re doing may not be leadership. Safe leadership is everywhere—but safe leadership doesn’t inspire action. It doesn’t create change. And it sure […]

Turn Your Website into a Lead Machine with an Online Commercial Rater Your website should be more than just a digital business card. It should work for you, capturing leads and turning visitors into clients. If it’s not doing that, you’re leaving money on the table. Most insurance agents rely on a contact form or […]

How to Select New Technology for Your Insurance Agency Let’s be real. You didn’t get into insurance to wrestle with clunky software, rekey data like it’s 1999, or watch competitors speed past you while you struggle with outdated tech. But here you are—stuck in the past, wondering if there’s a better way. Do I need […]

The Commercial Lines Rating Bottleneck: How Smart Agencies Are Quoting Faster and Selling More You already know the drill. A business owner calls, looking for coverage. Maybe they’re a contractor, a restaurant owner, or a tech startup. They’re shopping around, and they need options—fast. But instead of giving them a quick answer, you’re stuck in […]

How to Choose the Right Agency Partner Program: A Guide for Independent Insurance Agents You didn’t start your agency to be stuck in someone else’s system. You wanted freedom—control over your clients, your commissions, and your future. But let’s be real: going fully independent isn’t easy. Carrier appointments are tough to get, and volume commitments […]

Is Your Agency Stuck in the Past—Can a Commercial Insurance Rater Fix That? It’s 8:45 AM. You sit down at your desk, coffee in hand, ready to tackle the day. Then the phone rings. A new business client needs coverage—fast. You gather details, open a commercial insurance rater, and start entering the information. Ten minutes […]

How to Start an Insurance Agency (And Future-Proof It from Day One) Starting an insurance agency has always been an attractive business opportunity. Low startup costs, recurring revenue, and a book of business that grows in value over time make it a compelling reason to start an insurance agency. But today, launching and growing a […]

Closing the Digital Gap: Competing with Direct Insurance Carriers Most direct-to-consumer insurance carriers are expert marketers. They’ve mastered online distribution, refined their messaging, and optimized every touchpoint. But here’s the thing: they’re not unbeatable. Independent agents who embrace digital tools and play to their strengths can close the gap and compete in a way direct […]

Winning in a Digital Age: The Values-Based Insurance Agency’s Guide to Success Let’s get one thing straight: Direct carriers aren’t killing independent agents. Bad positioning is. If you’re not positioning yourself as a values-based insurance agency, you’re falling behind. Let’s break this down. If you’ve been in this business long enough, you’ve seen the shift. […]

Is an Insurance Agency Network Right for You? How Agents Can Scale Smarter When you decided to start an insurance agency, you knew it wasn’t for the faint of heart. It’s hard work. You start with a vision—freedom, control, and the ability to build something that’s truly yours. In this vision, you probably didn’t consider […]