The GrowthLab Blog

Insight-Based & Consultative Sales: From Good Questions to Great Insights It was the best of sales calls, it was the worst of sales calls. If you’re only using a consultative sales approach, your results can truly be the tale of two results. Let’s break it down. For one insurance agent, it was business as usual. […]

What Is Inbound Marketing? A Modern Guide for Insurance Agency Owners I’ve got some bad news for you. Your prospects don’t want to talk to you. At least, not yet. If you want to fix that—you need inbound marketing. Here’s the deal. Your prospects aren’t answering your cold calls. They’re tossing your mailers. They’re scrolling […]

How Insurance Agents Can Master Inbound Sales to Win More Clients Insurance agents need to shift from chasing to attracting. That’s the craft of inbound sales. We’ve all been there, cold calls that go nowhere. Prospects who dodge your follow-ups. A lead pipeline that’s more leaky faucet than a steady stream. Sound familiar? The hard […]

Value-Based Selling: How Insurance Agents Can Win More Clients by Solving Problems “I’ll beat any quote you have by 15%.” That was Mark’s closing line—the same one he’d used for years. It had worked before, but this time, the prospect just smiled politely and said, “I’ll think about it and get back to you.” You […]

Neuro-Selling: The Science of Trust and Persuasion in Insurance Sales Here’s the deal, most insurance pitches fail, but here’s how neuro-selling can fix that. John had been selling insurance for over a decade. He knew every policy detail by heart. So, when he sat down with a small business owner to discuss her commercial insurance […]

Mind the Gap: Why Gap Selling is the Secret to Insurance Sales Success Ever watched a talented insurance agent crash and burn on a call? I have. Last month, I witnessed a veteran agent launch into his well-rehearsed pitch about comprehensive coverage options and competitive premiums. His prospect sat through the presentation, nodded politely, and […]

AI for Insurance Agents: Cut the Hype, Embrace the Reality AI for insurance has become the latest doomsday prophecy for our industry. You better adopt or else! Another technological boogeyman coming to make agents or our agencies obsolete—or so the “experts” claim. Remember when everyone said the internet would kill insurance agents? Then mobile apps […]

The Leadership Shift: How to Inspire, Energize, and Lead Your Agency with Impact The world is drowning in managers. Meetings, reports, and polite check-ins fill the day, yet nothing really moves forward. What you’re doing may not be leadership. Safe leadership is everywhere—but safe leadership doesn’t inspire action. It doesn’t create change. And it sure […]

Turn Your Website into a Lead Machine with an Online Commercial Rater Your website should be more than just a digital business card. It should work for you, capturing leads and turning visitors into clients. If it’s not doing that, you’re leaving money on the table. Most insurance agents rely on a contact form or […]

How to Select New Technology for Your Insurance Agency Let’s be real. You didn’t get into insurance to wrestle with clunky software, rekey data like it’s 1999, or watch competitors speed past you while you struggle with outdated tech. But here you are—stuck in the past, wondering if there’s a better way. Do I need […]

The Commercial Lines Rating Bottleneck: How Smart Agencies Are Quoting Faster and Selling More You already know the drill. A business owner calls, looking for coverage. Maybe they’re a contractor, a restaurant owner, or a tech startup. They’re shopping around, and they need options—fast. But instead of giving them a quick answer, you’re stuck in […]

How to Choose the Right Agency Partner Program: A Guide for Independent Insurance Agents You didn’t start your agency to be stuck in someone else’s system. You wanted freedom—control over your clients, your commissions, and your future. But let’s be real: going fully independent isn’t easy. Carrier appointments are tough to get, and volume commitments […]